Branding, Business

50 Creative Brand Adjectives to Establish Your Brand Personality


I am Jess! Ottawa brand strategist and website designer helping passionate service-based businesses grow with confidence. I usually have PSL in one hand, scrunchie in another, and will probably use one too many exclamation mark in my emails. You have been forewarned! If you ever want to chat any thing biz, branding, or well - life I am your gal! 








Did you know that having brand adjectives is a perfect way to inject some personality into your brand and will allow you to stand out from your competitors?

People don’t fall in love with looks, they fall in love with personality.

Brand adjectives are a set of carefully curated words that describe a brand and how others perceive it. This takes into consideration your brand as a whole – from visuals to messaging, client experience to values. Your brand should evoke a certain feeling when someone comes across it. That’s what a strong and impactful brand can do.

50 Creative Brand Adjectives to Establish Your Brand Personality

There’s a reason why relationships last when it goes beyond looks! Looks fade, personalities don’t… and that goes the same for business. When someone encounters a brand, it’s that similar feeling of meeting someone for the first time. And there is a high chance that an emotional connection can be built overtime from the moment they encounter you if you show up consistently and authentically! This is how brands build customer loyalty over time and become the “go-to” option for consumers when they are looking to make a purchase.

In essence: who’s your brand if it were a person? 

To give you a few examples…

  • Luluemon: innovative, inspirational, fearless, community leader
  • Anthropologie: boho chic, feminine, artistic (really, it’s a lifestyle)
  • Saje Wellness: natural, friendly, sustainable, grounding

Do you see where I am going with this?

To get you thinking, I want to share three ways to establish your brand personality to help cultivate your brand and grow your audience. And by the way, there are NO right or wrong answers so don’t go looking or comparing yourself to someone else! So open Google Drive and let’s get started!

Start with Core Values 

When you are digging deep to uncover your values as a business, this also speaks to the core of what your brand stands for and how your business operates. Being able to articulate this will help define the “must-have” for your brand. When you are uncovering your brand’s core values, try answering these questions:

  1. What do I want my brand to be known for?
  2. What do I not want my brand to ever embody?
  3. How do I want to approach client relations and work projects?
  4. What is one thing you wouldn’t sacrifice anything for?
  5. What does success mean to me?

Now having answered those, are there any values that can be translated into a characteristic trait?

Think About Your Ideal Client

Now, you know that your brand is not all about you, it’s also about your community as well as your ideal client. Knowing what their needs are can position you to be top of mind when they are connecting and engaging with you. 

  1. When I speak to my ideal client, I want to sound ________.
  2. When someone comes across my brand, they would describe me as __________.
  3. When someone interacts with my brand, I want them to feel ____________ afterwards.

Compile a List and Categorize

Once you have your foundations down, I suggest creating a master list of how you want your brand to be perceived. What words come to mind immediately? Set a timer for 2-3 minutes and jot them down.

Once you have a solid list, see if you are able to categorize them into different 4-6 “buckets”. Then, from each category, narrow down to one word that has the most impact on you.

For example: “trustworthy, transparent, and honest” may fall into the same category, while “educated, informed, knowledgeable, resourceful” may fall into a different one.

Need some inspiration? Here are 50 brand adjectives to get you thinking about your brand personality!

  • Accessible
  • Adventurous
  • Approachable
  • Bohemian
  • Bold
  • Brave
  • Calming
  • Chic
  • Collaborative
  • Diverse
  • Edgy
  • Elegant
  • Empowering
  • Feminine
  • Fearless
  • Genuine
  • Graceful
  • Honest
  • Humorous
  • Inclusive
  • Industrial
  • Inspiring
  • Intentional
  • Joyful
  • Knowledgeable
  • Lively
  • Luxurious
  • Mindful
  • Modern
  • Original
  • Organic
  • Patient
  • Playful
  • Reliable
  • Romantic
  • Quirky
  • Sassy
  • Sarcastic
  • Sophisticated
  • Thoughtful
  • Transparent
  • Trendy
  • Trustworthy
  • Timeless
  • Unstoppable
  • Versatile
  • Witty
  • Youthful

Remember, each brand is unique in the way it presents itself and who they serve.

That also goes without saying, I truly believe that when a brand knows its place and where they stand in the market, it allows them to stand out from a saturated market. While the general “what” for each business may be similar across the industry, the trifecta of “how”, “why”, and “who” is what differentiate them between one another.

So, share with me below… what are five brand adjectives that describe your brand?

Interested in uncovering more about the core of your brand? I am now offering brand strategy intensives to help uncover all of that magic so you can show up with more clarity, confidence, and impact. Book A Complimentary Discovery Call to learn more!

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