HEY THERE!

I am Jess! Ottawa brand strategist and website designer helping passionate service-based businesses grow with confidence. I usually have a PSL in one hand, scrunchie in another, and will probably use one too many exclamation mark in my emails. You have been forewarned! If you ever want to chat any thing biz, branding, or well - life I am your gal! 

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Designing a mood board is a fantastic way to curate a “mini experience” of a brand prior to getting down and dirty in the designing stage. When it is compiled correctly, it serves as a guiding light to curating a unique, memorable, and impactful brand. Here’s my 4-step framework that I like to use when creating mood boards for my client projects to ensure they are strategic, cohesive, and beautiful!

Branding

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How to Create a Strategic and Beautiful Moodboard For Your Brand

Did you know that having brand adjectives is a perfect way to inject some personality into your brand and will allow you to stand out from your competitors? People don’t fall in love with looks, they fall in love with personality. Brand adjectives are a set of carefully curated words that describe a brand and […]

Branding, Business

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50 Creative Brand Adjectives to Establish Your Brand Personality

Starting An Online Business - Bucketlist Bombshell

If you have been dreaming of starting an online business working remotely in beautiful Tulum or picturesque Bali, you probably have come across the Bucketlist Bombshells. But the real question is: are their courses too good to be true? Are they worth the investment? Read my honest review here!

Business

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Bucketlist Bombshells Review: How One Course Sparked My Creativity

While there is a fair lot of hype surrounding the onboarding process, your offboarding process should be just as good and comprehensive as the onboarding. Here are 7 steps to include in your offboarding process to deliver a memorable client experience!

Branding, Business, Web Design

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Part 4: 7 Things I Include In My Offboarding Process

You just delivered a home run to your client! What’s next?

You didn’t spend time doing all that work just to leave a “meh” lasting impression at the very end. Which is why, today, I am sharing five reasons why you, as a service-based business owner, should have a client offboarding process in your business!

Branding, Business, Web Design

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Part 3: 5 Reasons You Need a Client Offboarding Process

In a previous post, I chatted about three reasons why it is more important than ever to have a client onboarding process as a service provider. Well, actually, I would even argue it is a must if you are really looking to serve your clients in the best and most stress-free way possible. A client experience goes beyond […]

Branding, Business, Web Design

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Part 2: 8 Things to Include in Your Client Onboarding Process

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