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I am Jess! Ottawa brand strategist and website designer helping passionate service-based businesses grow with confidence. I usually have a PSL in one hand, scrunchie in another, and will probably use one too many exclamation mark in my emails. You have been forewarned! If you ever want to chat any thing biz, branding, or well - life I am your gal! 

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Did you know that having brand adjectives is a perfect way to inject some personality into your brand and will allow you to stand out from your competitors? People don’t fall in love with looks, they fall in love with personality. Brand adjectives are a set of carefully curated words that describe a brand and […]

Branding, Business

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50 Creative Brand Adjectives to Establish Your Brand Personality

While there is a fair lot of hype surrounding the onboarding process, your offboarding process should be just as good and comprehensive as the onboarding. Here are 7 steps to include in your offboarding process to deliver a memorable client experience!

Branding, Business, Web Design

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Part 4: 7 Things I Include In My Offboarding Process

You just delivered a home run to your client! What’s next?

You didn’t spend time doing all that work just to leave a “meh” lasting impression at the very end. Which is why, today, I am sharing five reasons why you, as a service-based business owner, should have a client offboarding process in your business!

Branding, Business, Web Design

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Part 3: 5 Reasons You Need a Client Offboarding Process

In a previous post, I chatted about three reasons why it is more important than ever to have a client onboarding process as a service provider. Well, actually, I would even argue it is a must if you are really looking to serve your clients in the best and most stress-free way possible. A client experience goes beyond […]

Branding, Business, Web Design

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Part 2: 8 Things to Include in Your Client Onboarding Process

Do you really need an onboarding process? Short answer? YES – First impressions matter! Having an efficient and effective onboarding process is absolutely key nowadays as it reflects your professionalism and quality of work prior to starting the work. Here are three reasons to have a solid onboarding process for your business to increase value and client satisfaction.

Branding, Business, Web Design

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Part 1: 3 Reasons Why You Need A Client Onboarding Process For Your Business

Feeling like a fraud? Constantly doubting yourself? We have all experienced it: imposter syndrome. Unfortunately, it doesn’t really give a crap about age, race, or gender. It never discriminates. And it is there to eat you alive if you don’t develop a plan to squash it down. Today, I want to share three effective ways that have helped me manage comparisonitis when it appears in the form of imposter syndrome.

Branding, Business, Personal Life

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Want To Overcome Your Imposter Syndrome? Here’s How To Start.

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